Thriving and expanding over the past 20 years
Our strength lies in the diverse expertise and visionary leadership of our core team:
We have an agile, dynamic team that perfectly balances youthful, enthusiastic vigor with a mature, experienced mindset. We are poised and ready to embrace fresh challenges and scale new heights in the decades to come.
Mr. Hemant Badheka
Founder and CMD With several decades of experience,
Mr. Badheka is a true pioneer in the import and sale of adult incontinence and
various other hygiene products. His unparalleled ability to forge strong
relationships with top-tier manufacturers globally, spanning Europe, the USA,
China, Malaysia, Vietnam, and beyond, is a cornerstone of our success. His
specialized skill in sourcing the highest quality products within a reasonable value
chain has been instrumental in our sustained organic market share growth.
Mr. Boban Iype
Partner Mr. Iype brings over two decades of robust experience in
trading and marketing Fast-Moving Consumer Goods (FMCG). His extensive
knowledge of the African market has been pivotal in catapulting our brand into a
new era and firmly establishing our digital presence. He masterfully navigates our
sales strategy for new-world distribution through online e-commerce platforms,
while also overseeing the firm's day-to-day operations.
Mr. Bhavin Badheka
Partner Mr. Bhavin Badheka enriches our team with unique
insights gleaned from his diverse experiences across the technology, real estate,
and startup sectors. His forward-thinking approach is crucial in helping our brand
venture into new categories and expand our portfolio of innovative products, all
while upholding our ethos as a quality-centric company.
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